Integrated Marketing Communication Essay Example | Topics and Well Written Essays - 2000 words

Integrated Marketing Communication - Essay Example The promotional strategies used by the companies are essential to communicate with the target customers regarding the products that are launched by the company. The study aims at evaluating the importance of salesperson in an organization and also to understand the effectiveness of advertising a product. The research offers a scope to develop a policy in order to remain ethical in the advertising practices of a company. A good salesmanship is necessary for a company to promote its goods and services that have been newly launched and to create awareness among the buyers regarding the invention (Holm, 2006). A good salesmanship involves maintaining a good relationship with the customers so that the customers develop a brand loyalty for the product. The personality of the salesman should be such that they are successful in convincing the customers to purchase the products and also to visit the outlets regularly. The process of advertising facilitates the personal selling and the responsibility of the sales person becomes easier in case the customers have the knowledge regarding the product (Reid, 2005). The personality of the salesman helps in attracting new customers and enhancing the goodwill of the company. A more knowledgeable sale person is an ultimate requirement of the company and it also increases the possibility of bringing success to the company. The type of sales promotion varies based on the products that are launched in the international market. For example, Maruti Suzuki has launched a new model of car that is highly fuel efficient and it would be beneficial for the customers. However, for carrying out the promotional activities, the company has to train the salesperson regarding the features of the new model.